mark-making
mark-making:

IKEA engages in urban design, installing ‘city furniture’ in various ‘FUNPLATS’ throughout the city, activating public spaces and reminding people that ‘city living can be fun.’ The campaign is designed around the philosophy that advertising should do something for the people as well as for the client. In this case, people are left with a memorable urban experience and reconnect with the city as an outdoor living room.
(via Thomas Żukowski)

Reblogging for future thieving of this idea.

mark-making:

IKEA engages in urban design, installing ‘city furniture’ in various ‘FUNPLATS’ throughout the city, activating public spaces and reminding people that ‘city living can be fun.’ The campaign is designed around the philosophy that advertising should do something for the people as well as for the client. In this case, people are left with a memorable urban experience and reconnect with the city as an outdoor living room.

(via Thomas Żukowski)

Reblogging for future thieving of this idea.

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